Revenue Tracking Dashboard Template
Purpose
This template helps you systematically track and analyze sales performance metrics across different content types and sales approaches, based on Module 5: Sales Performance Metrics. Use this to identify your most effective strategies and optimize your sales approach.
Instructions
- Download the spreadsheet template or create your own based on this structure
- Track all sales activities and results consistently
- Review metrics weekly to identify trends and opportunities
- Use insights to refine your sales approach
Dashboard Structure
1. Daily Sales Tracking
| Date | Content Type | Framework Used | Price | Conversion (Y/N) | Psychological Driver | Notes |
|---|---|---|---|---|---|---|
2. Weekly Performance Summary
| Week | Total Revenue | # of Sales | Avg. Sale Value | Top Content Type | Top Framework | Top Driver | Notes |
|---|---|---|---|---|---|---|---|
3. Content Type Performance
| Content Type | Total Sales | Total Revenue | Conversion Rate | Avg. Sale Value | Best Framework | Best Driver |
|---|---|---|---|---|---|---|
| PPV Videos | ||||||
| Custom Videos | ||||||
| Photo Sets | ||||||
| Sexting Sessions | ||||||
| Voice/Video Calls | ||||||
| Series Content |
4. Sales Framework Performance
| Framework | # of Uses | # of Conversions | Conversion Rate | Total Revenue | Avg. Sale Value | Best Content Type |
|---|---|---|---|---|---|---|
| DESIRE | ||||||
| TEASE | ||||||
| INTIMATE | ||||||
| CUSTOM | ||||||
| FANTASY |
5. Psychological Driver Performance
| Driver | # of Uses | # of Conversions | Conversion Rate | Total Revenue | Avg. Sale Value | Best Framework |
|---|---|---|---|---|---|---|
| Fantasy Fulfillment | ||||||
| Exclusivity Desire | ||||||
| Parasocial Connection | ||||||
| Taboo Exploration | ||||||
| Collection Motivation | ||||||
| Peak Arousal | ||||||
| Identity Reinforcement |
6. Objection Handling Effectiveness
| Objection Type | # of Occurrences | # of Overcomes | Success Rate | Best Approach | Notes |
|---|---|---|---|---|---|
| Price | |||||
| Content Uncertainty | |||||
| Comparison | |||||
| Timing | |||||
| Technical/Practical | |||||
| Value Perception |
7. Subscriber Value Analysis
| Subscriber | Total Spend | # of Purchases | Avg. Purchase | Primary Driver | Preferred Content | Notes |
|---|---|---|---|---|---|---|
Key Performance Indicators (KPIs)
Track these essential metrics to measure your sales effectiveness:
-
Conversion Rate: Percentage of offers that result in sales
- Formula: (Number of Sales ÷ Number of Offers) × 100
- Target: 15%+ overall, 25%+ for targeted offers
-
Average Sale Value: Average revenue per successful sale
- Formula: Total Revenue ÷ Number of Sales
- Target: Increasing trend month-over-month
-
Revenue per Subscriber: Average revenue generated per active subscriber
- Formula: Total Revenue ÷ Number of Active Subscribers
- Target: $25+ per active subscriber per month
-
Framework Effectiveness: Conversion rate by sales framework
- Formula: (Conversions Using Framework ÷ Total Uses of Framework) × 100
- Target: Identify top-performing frameworks for different scenarios
-
Driver Effectiveness: Conversion rate by psychological driver
- Formula: (Conversions Using Driver ÷ Total Uses of Driver) × 100
- Target: Identify most effective drivers for your subscriber base
-
Objection Handling Success: Percentage of objections successfully overcome
- Formula: (Objections Overcome ÷ Total Objections) × 100
- Target: 60%+ overall, improving over time
Analysis and Optimization
Weekly Analysis Template
-
Top Performing Combinations:
- Most effective content type: _______________
- Most effective framework: _______________
- Most effective psychological driver: _______________
- Most effective content/framework/driver combination: _______________
-
Underperforming Areas:
- Lowest converting content type: _______________
- Lowest converting framework: _______________
- Lowest converting psychological driver: _______________
- Most common unresolved objection: _______________
-
Subscriber Insights:
- Most valuable subscriber segment: _______________
- Most common psychological driver among top spenders: _______________
- Most requested content type: _______________
- Most effective upsell pathway: _______________
-
Action Items for Next Week:
- Focus area 1: _______________
- Focus area 2: _______________
- Focus area 3: _______________
- Testing strategy: _______________
Example: Completed Weekly Analysis
Top Performing Combinations
- Most effective content type: Custom Videos ($450 revenue, 85% conversion)
- Most effective framework: FANTASY (78% conversion rate)
- Most effective psychological driver: Fantasy Fulfillment (72% conversion)
- Most effective combination: Custom Videos + FANTASY framework + Fantasy Fulfillment driver (90% conversion)
Underperforming Areas
- Lowest converting content type: Photo Sets (22% conversion)
- Lowest converting framework: DESIRE when used alone (35% conversion)
- Lowest converting psychological driver: Collection Motivation (30% conversion)
- Most common unresolved objection: Price objections for PPV videos (40% resolution rate)
Subscriber Insights
- Most valuable subscriber segment: 3+ month subscribers with teacher-student fantasy interest
- Most common psychological driver among top spenders: Fantasy Fulfillment + Identity Reinforcement
- Most requested content type: Roleplay videos with dominant themes
- Most effective upsell pathway: Sexting session → Custom video request
Action Items for Next Week
- Focus area 1: Improve photo set conversions by applying TEASE framework more consistently
- Focus area 2: Develop better responses to price objections for PPV videos
- Focus area 3: Test Collection Motivation approaches with series content offers
- Testing strategy: A/B test two different DESIRE descriptions for upcoming PPV video
Implementation Best Practices
- Consistency: Track all sales activities, not just successful ones
- Specificity: Include detailed notes about what worked and what didn’t
- Timeliness: Update the dashboard daily for accurate analysis
- Analysis: Set aside weekly time to review metrics and identify patterns
- Experimentation: Use insights to test new approaches systematically
- Adaptation: Continuously refine your approach based on results
By consistently tracking and analyzing your sales performance metrics, you’ll develop a data-driven approach to sales that continuously improves your effectiveness and maximizes revenue while creating exceptional subscriber experiences.